Our Story

Hello! My name is Jason, and I’m a chef. I’ve cooked in kitchens from the streets of Bangkok to The French Laundry - but my passion has always been creating joy through food.

While on a soul-searching trip in Bangkok, I found myself at a small riverside restaurant. I ordered their most popular dish, and the moment I took a bite, I was hit with an explosion of heat, flavor, and complexity I hadn’t tasted in years. That dish woke something up in me - it was fiery, soulful, and unforgettable.

I wanted to bottle that moment. To give people a way to inject serious, chef-level flavor into their everyday lives. That’s how LIT was born - a serious hot sauce for people serious about food.

Life is tasty. The best food makes the best life.

— Jason McKinney, Founder & Chef